This is our WHY.
Ash & Ember was created in a season of reset, a point in life where I wanted something more intentional than the random, mismatched products we use every day.
Not another hobby.
Not another mass-market scent.
Something with purpose.
I kept noticing how chaotic our scent routines are:
a fresh body wash, a generic deodorant, a lotion that smells different, a fragrance that fights with all of it, and a candle at home that belongs to an entirely different world.
Nothing flows.
Nothing feels like a signature.
Nothing feels like identity.
Ash & Ember was created to fix that.
I wanted a unified scent philosophy, a single essence that carries through your entire day.
From the moment you wake up.
To your skincare and body care routine.
To your fragrance.
To the scent in your home when you unwind at night.
One story.
One energy.
One signature.
Ash represents clarity and the things we leave behind.
Ember represents warmth, presence, and the spark that keeps us moving.
Together, they create a brand built on coherence, contrast, and intention.
Ash & Ember products are created slowly and purposefully, designed to work together, not clash.
A full-day scent identity, not a collection of random smells.
This is why Ash & Ember exists:
to turn your daily ritual into a unified experience, powerful, consistent, and unmistakably yours.
Intentionally Crafted
Every formula is built slowly, carefully, and in small batches. No shortcuts. No generic bases.
Everything is designed with purpose.
Unified Scent Identity
Our products are created to flow together,
from skin to space, morning to night.
One essence. One story. One signature.
Contrast and Legacy
Ash for clarity. Ember for warmth.
A brand built on balance, longevity, and pieces that outlive trends.
Founders Note
Identity isn’t accidental — it’s built.
Ash & Ember exists for anyone who wants a scent that carries through their entire day.
One story. One energy. One signature.
Every product is crafted with intention, designed to flow together from your morning ritual into your evening unwind.
A unified scent identity — refined, balanced, unmistakably yours.
— Rheinhard