Privacy Policy

Last updated: 19 November 2025

Ash & Ember Co. (“we”, “us”, “our”) is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your data in accordance with South African POPIA requirements.

1. Information We Collect

1.1 Personal Information

Provided when you place an order, create an account, or contact us:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order details

1.2 Payment Information

Processed securely by third-party payment providers (PayGate, PayFast, PayPal, etc.).
We do not store credit card or payment details.

1.3 Browsing Information

Through cookies and tracking tools:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Shopping behaviour

  • Referral source

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders

  • Provide customer support

  • Improve our website and services

  • Prevent fraud and enhance security

  • Send order updates and transactional emails

  • Comply with legal requirements

We do not sell your data.

3. Sharing Your Information

3.1 Service Providers

Trusted third parties who help us run our store, including:

  • Shopify (store platform)

  • PayGate / PayFast (payments)

  • Courier Guy / PUDO (delivery)

  • Email automation services

3.2 Legal Obligations

If required by law, regulation, or court order.

4. Cookies & Tracking

Our website uses cookies to:

  • Keep items in your cart

  • Improve site performance

  • Analyse visitor behaviour

  • Provide personalised shopping experiences

You can disable cookies in your browser settings, but some features may not function.

5. Data Protection & Security

We take reasonable measures to protect your data, including:

  • Secure payment processing

  • Encrypted communication (HTTPS)

  • Limited data access

  • Regular monitoring

6. Your Rights (POPIA)

You have the right to:

  • Access personal information we hold

  • Request corrections

  • Request deletion (where applicable)

  • Opt out of marketing communications

  • Withdraw consent

To exercise any of these rights, contact us at:
📧 info@ashandember.co.za

7. Retention of Information

We retain personal information only as long as necessary to:

  • Complete your orders

  • Provide customer support

  • Meet legal and tax requirements

8. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their privacy practices.

9. Changes to This Policy

We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “last updated” date.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled:
📧 info@ashandember.co.za

This is our WHY.

Ash & Ember was created in a season of reset — a point in life where I wanted something more intentional than the random, mismatched products we use every day.

Not another hobby.

Not another mass-market scent.

Something with purpose.

I kept noticing how chaotic our scent routines actually are:

a fresh body wash, a generic deodorant, a lotion that smells completely different, a fragrance that fights with all of it, and a candle at home that belongs to an entirely different world.

Nothing flows.

Nothing feels like a signature.

Nothing feels like identity.

Ash & Ember was built to fix that.

I wanted a unified scent philosophy — a single essence that carries through your entire day.

From the moment you wake up.

To your skincare or body care routine.

To your fragrance.

To the scent in your home when you unwind at night.

One story.

One energy.

One signature.

Ash represents clarity and the things we leave behind.

Ember represents warmth, presence, and the spark that keeps us moving.

Together, they create a brand built on coherence, contrast, and intention.

Ash & Ember products are crafted slowly and purposefully, designed to work together — not clash.

A full-day scent identity, not a collection of random smells.

This is why Ash & Ember exists:

to turn your daily ritual into a unified experience — powerful, consistent, and unmistakably yours.

 Shop now

Intentionally Crafted

Every formula is built slowly, carefully, and in small batches. No shortcuts. No generic bases.
Everything is designed with purpose.

Unified Scent Identity

Our products are created to flow together —
from skin to space, morning to night.
One essence. One story. One signature.

Contrast and Legacy

Ash for clarity. Ember for warmth.
A brand built on balance, longevity, and pieces that outlive trends.